For this design, we were tasked with selecting an existing brand or creating a new one to completely redesign. I chose to reimagine Coachella, with a strong focus on incorporating an environmental component. My goal was to ensure the brand not only celebrated music but also contributed positively to the environment, rather than exacerbating the climate crisis. The disco ball at the center of the logo maintains the musical identity, while also symbolizing the Earth. Surrounding it, the trees represent the environmental aspect, reinforcing the brand’s commitment to sustainability.
