Coachella Rebrand
For this design, I reimagined Coachella with a strong focus on environmental sustainability. The goal was to create a brand identity that celebrates music while promoting a more positive relationship with the environment, rather than contributing to the climate crisis.The disco ball at the center of the logo maintains Coachella’s connection to music while also representing the Earth. Surrounding it, the trees emphasize the environmental focus of the redesign and reinforce the brand’s commitment to sustainability.