Pittsburg Culinary Market
For this project, I developed a complete visual identity for a restaurant concept based on a provided name and style. The project included designing a logo, menus, brand guidelines, packaging, and a website. I was assigned the Pittsburgh Culinary Market, which presented a big challenge because it functions as a marketplace rather than a single restaurant.To reflect the variety and changing nature of the market, I created a seasonal logo system that could adapt throughout the year. Rather than designing traditional menus for one establishment, I developed menu boards that could accommodate the different vendors and dining options within the market. I also extended the identity to takeout packaging, creating boxes that maintained a cohesive visual language while reinforcing the overall brand.